Coaching designed

for evolving leaders

Building on the strengths that got you here, expanding your capacity for what’s next
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Coaching designed for evolving leaders
Coaching designed for evolving leaders

I work with entrepreneurial leaders navigating transitions, complexity, or questions of meaning and purpose in their work. 

Together, we create a trusted space to align your values with your actions, strengthen your leadership, and engage challenges with confidence.

Coaching—

I work with entrepreneurial leaders who are navigating transitions, complexity, or questions of meaning and purpose in their work. 

Together, we create a trusted space to align your values with your actions, strengthen your leadership, and engage challenges with confidence.

Leadership Coaching

For CEOs, founders, and senior leaders navigating the challenges of growth
As your company grows, so does the complexity. The role you played six months ago may no longer be the one your team needs today. What once came instinctively now demands greater clarity, structure, and intention.

Whether you're guiding your company through a period of change, evolving your own role and contribution, or seeking greater fulfillment, I offer strategic guidance and whole-person support to move you forward.
Process

We begin by creating goals that matter to you and track progress with intention. Each session is shaped by what’s most present for you—whether strategic, interpersonal, or personal. Together, we build the mindsets, habits, and leadership capacity to help you grow with your business.

Common Coaching Topics:


You

  • Leading with conviction and confidence
  • Navigating your evolving role and defining your unique contribution
  • Managing your energy and well-being
  • Creating space to think strategically
  • Staying connected to your “why” and defining what success looks like


Your Team

  • Building trust, alignment, and accountability
  • Strengthening co-founder, team, and board dynamics
  • Communicating clearly—especially in hard moments
  • Empowering your team to grow with the company
  • Creating a strong, healthy culture


Your Strategy

  • Setting and communicating a clear, inspiring vision
  • Prioritizing when everything feels urgent
  • Aligning plans with your company’s growth stage
  • Empowering your team to grow with the company
  • Leading strategically, not just reactively
Outcomes

Your goals! My coaching helps leaders clarify strategy, grow their leadership, and align their work with what matters most. Clients make better decisions, lead stronger teams, and navigate high-stakes transitions with confidence.

Recent results include:

  • Sharpened C-suite communication—earning universal praise in six months
  • Transitioned from doer-CEO to visionary leader
  • Successfully led a growing team after years as an individual contributor
  • Created clarity and traction in a new, high-stakes leadership role
  • Navigated a leadership transition, including Founder exit and new CEO handoff


Learn more about my process and outcomes in the FAQs

Vocational Wayfinding

For those at a career crossroads, looking to change directions, or still charting their path
There comes a moment—after success or in seasons of restlessness and uncertainty—when the old map no longer fits. The question shifts from "what can I do?" to “what do I really want?” and “who am I becoming?”

Vocational wayfinding is for those seeking more than a new role or title, but a deeper alignment between values, vision, and vocation. It’s for people hungry for congruence—the resonance between who you are, what you value, and what you do.  
What does it look like to work together as wayfinders?

Learn more in the FAQs
Process

Together, we walk through a structured, deeply human process rooted in design-thinking principles—an approach I refined while leading career design work at Stanford, AEI, and Praxis.

  1. Self-Awareness and Discovery: We begin by surfacing stories, strengths, and patterns—what energizes and what drains you.
  2. Values and Vision: We explore what matters most, and what kind of future you’re drawn to create.
  3. Possibilities and Paths: We identify a range of meaningful possibilities—what might be “next”, grounded in what’s true.
  4. Prototypes and Testing: You test small steps, projects, or conversations that illuminate the road ahead.
  5. Intentional Iteration: As you move, we reflect and refine towards your definition of success.

Outcomes

Depending on your goals, typical outcomes include: 

  • Clarifying your career story, values, and strengths
  • Exploring future roles and surfacing aligned opportunities
  • Designing intentional transitions: sabbatical, shift, or leap
  • Strategizing compensation and role fit with confidence
  • Designing work-life rhythms for holistic well-being and joy

This work is especially resonant for post-exit founders, high-capacity professionals in transition, or anyone seeking to live and work with greater intention.

Hi, I'm Haley

I work with leaders navigating both outer complexity and inner change — helping them align who they are with how they lead, so they can move forward with greater conviction, creativity, and connection.
My own path — spanning boardrooms and backcountry trails — has shaped how I coach: blending business acumen with relational depth. After earning my BBA in Finance from The University of Texas at Austin, I began my career at Bain & Company. I then became a wilderness educator through the National Outdoor Leadership School, where I discovered the power of experiential learning to catalyze self-awareness and shift perspectives. That exploration continued through a year of studying theology and living in intentional community at the Trinity Forum Academy.

These diverse paths converged after completing joint MBA and MA degrees at Stanford University. I applied design thinking to organizational challenges at IDEO before stepping into the CEO role at Kammok, a fast-growing outdoor gear company. As a first-time CEO I experienced both the weight and wonder of leadership — and the profound difference a thoughtful coach makes in helping you feel less isolated and vulnerable at the helm.

Today, I bring an experiential breadth and deep empathy to my work with leaders. At my best, I create the kind of space that gives people the courage to move — toward clarity, toward freedom, toward the life they’re meant to lead. I help leaders access parts of themselves that feel buried or untapped, and together we design next steps that feel both true and transformative.

Outside of coaching, I lead team workshops, speak on leadership, and mentor with Praxis. I've served as a Lecturer in Organizational Behavior at The University of Texas, Board Member at Explore Austin and The Trinity Forum Academy, Venture Partner at Praxis, and Guest Instructor at the American Enterprise Institute.

When not engaged with clients, you'll find me in Bastrop, Texas with my husband and two sons, enjoying the big Texas sky and rural rhythms just east of Austin.
“Working with Haley was truly transformative. She helped me unlock a bold new vision for my company at a pivotal moment. Her rare mix of sharp strategy, thoughtful inquiry, and energizing presence helped me reimagine what was possible. Few people have influenced the direction of my work as meaningfully as Haley.”
founder and CEO, design studio
“Thanks to Haley, I’ve gone from leading no one to effectively leading and delegating to a team of 15. Navigating the ups and downs of start-up life can be overwhelming, but Haley helped me bring structure to my day, refine how I deliver feedback, and prioritize what truly mattered for the business. She’s been both an invaluable coach and an incredible friend.”
founder and CEO, CPG Company
"Haley is a true strategic partner who combines intellectual gifts with deep emotional intelligence and real-world CEO experience. At a critical stage in my startup journey, Haley’s probing questions and key insights, coupled with genuine camaraderie, helped me see the forest through the trees and map a clear path forward. With her guidance, our probability of success has markedly improved. She's truly exceptional—a unicorn in the coaching world."
Founder and CEO, tech company
"Haley coached my whole person—career, values, faith, and family—and helped me build a confident, integrated roadmap for life and work. She helped me dig deep into my core values, motivations, desires, and untangle what it is that I want most (not just for my work but for my life) and helped me systematically pursue those things with accountability and follow through. Her guidance brought clarity and confidence during several major transitions. She is inspiring, grounding, and uniquely gifted at supporting leaders across multiple life arenas.”
Head of Growth, healthcare company
“Haley's wise direction helped me advocate for myself and earn a pivotal promotion. Her kind, methodical coaching clarified what energizes me—and opened doors in my career I hadn’t thought possible.”
Chief of Staff, retail company
“Haley's coaching radically improved my executive communication and peer relationships. Her structured, insight-rich approach turned consistent feedback into measurable growth. After six months, I was receiving universal praise on my improvements, which led to better relationships and an ability to maneuver the business much more effectively.”
VP Strategy, legal tech company
“Haley has become our trusted advisor, and I can't imagine a day when she isn't a part of my team. She synthesizes complexity into strategy, balancing innovation with practicality. Her guidance, wisdom, and unwavering support have brought a level of clarity, confidence, and security I didn't know was possible.”
Founder and CEO, media company
“Being in the midst of a dilemma often makes it hard to see or pursue a way forward. I was exhausted and burned out. Haley was a beacon of light in the darkness and shifted my perspective on what felt like an unwinnable situation. Her world-class creativity and intuition helped me find clarity and implement changes that continue to impact my life years later.”
CEO, apparel company

Who is your typical client?

I work with entrepreneurial, purpose-driven leaders navigating transitions, complexity, or questions of meaning and impact in their work. Most of my clients are first-time CEOs, founders, and senior leaders of early- to mid-stage companies across all industries. I also work with a few leaders in venture capital and private equity.

What is your coaching approach?

My coaching is a partnership grounded in trust and curiosity. I bring a balance of strategic thinking and empathetic listening, support and challenge. I ask the questions that unlock possibility and growth. Occasionally, I will put on my advisor hat and be more directive.

What differentiates you as a coach?

I am a warm and curious expert generalist. My diverse background as a CEO, consultant, and experiential educator allows me to bring multiple lenses to each conversation.

Here's a few things my clients have said differentiate me as a coach:


  • Strategic thought partnership. Clients appreciate my ability to see the bigger picture while paying attention to the small details that matter.
  • Whole-person coaching. I care about who you are in the fullness of your life.
  • Real-world experience. I’ve led teams, raised funding, scale companies, and navigated boardrooms.
  • Emotional intelligence and trust. My clients say they feel seen, stretched, and safe.
  • Creative, design-minded approach. With a background in design-thinking, I bring a creative, innovative mindset.
  • Grounded, long term impact. I aim to help my clients cultivate wisdom and a sense of identity beyond the job.

Am I a good fit?

You’re likely a good fit if you’re willing to engage deeply, curious about your own growth, and committed to aligning your leadership with your values. I work best with leaders who are eager to grow in self-awareness, ready to do reflective work and experiment with new approaches.

What are your fees?

Fees vary by client depending on their needs and the scope of our engagement. One-on-one leadership coaching is a significant financial investment. I offer a reduced rate for early-stage companies or self-funded individuals.

What will our sessions look like?

I live in Bastrop, Texas 30 miles east of Austin, and I meet with clients on zoom or in-person in Austin. Our sessions are 55 minutes long, typically every two weeks, and tailored to what’s most important for you. We’ll start with what’s on your mind, explore underlying dynamics, and end with clear next steps or experiments to try. I follow-up with insights, action items, and additional resources for you to explore.

Let's find your way together.